Artificial intelligence (AI) is evolving rapidly. According to multinational professional services company, Accenture, businesses spent $306 billion USD on AI applications over the past three years. Despite the advancement of AI, there are currently no specific ethical regulations around the technology--though some governments, including the European Union, are working to establish them. Meanwhile, many organizations are beginning to develop AI standards that will ensure their applications are trustworthy and safe for customers. For example, IBM has taken major steps to build trustworthiness for its AI applications, including the creation of an AI ethics board and AI policies, such as the company's Principles for Trust and Transparency.